Money20/20 USA 2025 case study
A sensory journey throughout the event, where art and design transform everyone in the room.
Heyooo!!
Super excited to showcase our work with Money20/20.
I've always held Money20/20 up as the highest example of conference marketing and design. Their content grabs attention, looks gorgeous and fun in the same breath, and sets the example everyone else is trying to copy.
I didn't truly understand why Money20/20 is what it is until I was on-site and met them in person. Money20/20 is what it is because of their people, their creative teams, and their on-site staff.
We had so much fun on set. The team did some George Washington bit where they dressed in a wig one day meandering around the conference, trying to figure out what the hell cryptocurrency was, lol. Wrote it, acted in it, shot it on site, pushed it to social same day.
Every stage becomes a world of its own through creative design. Money20/20 takes you on a sensory journey through every part of the conference, igniting wonder while holding one cohesive brand. My own experience as a photographer and producer was heightened and encouraged by their creativity, and if it can inspire greatness in our team, it does the same for attendees, vendors, and everyone else in the room. The value of art and design is directly tied to the emotional, personal, and financial investment of its participants, which means better results for everyone. It puts a nail in the coffin of any doubt: art matters.
We learned a lot from them: how to balance luxury and entertainment and how to execute a premium product at scale. Always grateful for those who take a chance on us!
Later,
Contents.
A premier fintech conference, covered in the BEM signature look.
The Client Ask.
Money20/20 found us on LinkedIn and were excited about our approach to photography: covering every event, stage, and speaker across the show while also building marketing content for the year ahead, for newsletter, social, and web.
An event
like no other.
Brand-true frames, ready for press, gifts, and same-day social.
Across 300+ sessions, each with rapid delivery.
Captured across the entire expo floor and venue.
A plant stage, a giant boombox, a beehive lounge.
Same-day speaker photos and highlights. Full gallery delivered within days.
The right specialist in every room.
Seven stages running at once, an awards show, sponsor activations, evening receptions.
Image quality, lighting, direction, intention, and the ability to anticipate the key moment: that's what delivers a brand message in a single glance.
Main Stage · Every session covered
The Floor · Directed, not staged
Sunday Night Live · Awards CeremonyPerfecting color,
lighting, art, and design.
Money20/20 approaches stage design and experience like no other. Each one is a world within its world. Each session is like a cinematic film set with its own color tones. It allows photographers to produce images that feel different but cohesive and keeps audiences engaged throughout the conference. It transforms and inspires.
On stage · Wyclef Jean
On stage · Michael Saylor
VIP event · Invite onlyEmbedded for four days.
Capture, edit, and delivery lived under the same roof, in the same hours. By lunch, the morning's stage shots were on the client's drive. Speakers got branded animated GIFs the same day they walked off stage.
Organized.
Searchable.
Theirs the same week.
Every photo, structured by day and stage, with favoriting, download, and sharing built in. The marketing team had the entire week's library at their fingertips while the show was still running.
The client gallery · Live while the show was still running
What it felt like · Days 01 to 04
Stages · Lounges · Activations
What event pros can learn from Money20/20.
Transform the blank box. Build a world per stage.
A stage entirely encased in plants. A giant boombox serving as the entrance to "off-the-record" panels. A beehive lounge with beekeepers, honey, and bees. Turning an empty hall into something extraordinary takes a budget, but it starts with creative passion. That's what keeps people engaged, excited, and eager to return.
Approachable luxury, set by people with personality.
Money20/20's marketing, under Kathryn Frankson, pairs humor with high production value. It sets a tone of approachable luxury, and it attracts an esteemed audience. Hiring executives with experience and personality makes a measurable difference.
Build a world per stage. Hire personality. Move at the speed of social.
On the floor · Day 02
Industry Night · Day 03“Anyone onsite at an event knows you have one chance. One chance to make the work soar and capture the magic that was months or years in the making. Big Event Media not only captured the essence of Money20/20 through their incredible work, but their partnership was world class. The ability to connect with the energy of the team, the design, the attendees, the partners, the award winners. That takes real nuance. We'll be pulling from their work for years to come.”
Kathryn Frankson
VP of Marketing · Money20/20
Made by
Big Event Media.
Issue 01 was shot on-site at The Venetian Expo, Oct 26 to 29, 2025. 14,000+ frames edited and delivered while the show ran.
Got an event
worth remembering?
Imagery that elevates the brand, and energy that lives long after the doors close. Photography, video, and on-site headshot booths.